Gilberto

Gilberto

Genua

Genua

Portfolio 2025

Portfolio 2025

Complexity, Redesigned

Complexity, Redesigned

Rapido ECS

Redesigning a cloud-native Enterprise Content Management platform from a single-client solution to a scalable system adopted by 100+ companies through strategic navigation redesign and modular architecture.

A screenshot of a software interface displaying a table with data entries and a light background.

Client:

Plug-in S.r.l.

My Role:

Sole Product Designer

Year:

2022

Core Team:

1 Project Manager
3 Software Engineers
End-users & stakeholders

The Business Problem

Over the years, Quick BPM - originally tailored for Levi's - evolved into RapidoECS with new features stacked on top of the old framework, creating significant usability and scalability challenges.

Key Issues

Obsolete, inconsistent UI/UX across different modules

Obsolete, inconsistent UI/UX across different modules

Obsolete, inconsistent UI/UX across different modules

Obsolete, inconsistent UI/UX across different modules

Steep learning curve requiring extensive training

Steep learning curve requiring extensive training

Steep learning curve requiring extensive training

Steep learning curve requiring extensive training

No development standards, slowing delivery and code quality

No development standards, slowing delivery and code quality

No development standards, slowing delivery and code quality

No development standards, slowing delivery and code quality

Multi-level menu hierarchies that fragmented navigation

Multi-level menu hierarchies that fragmented navigation

Multi-level menu hierarchies that fragmented navigation

Multi-level menu hierarchies that fragmented navigation

Scalability issues as new modules were added without cohesive structure

Scalability issues as new modules were added without cohesive structure

Scalability issues as new modules were added without cohesive structure

Scalability issues as new modules were added without cohesive structure

The challenge: standardize and modernize the platform while ensuring it could scale to new industries and remain efficient to use and maintain.

The challenge: standardize and modernize the platform while ensuring it could scale to new industries and remain efficient to use and maintain.

User Research & Insights

Contextual inquiry through direct observation at Levi's offices and internal Plugin S.r.l. usage, covering the complete spectrum from admin users to end-users in real workplace environments.

Key Problems Identified

Navigation Overload: Second and third-level menus buried key workflows

Navigation Overload: Second and third-level menus buried key workflows

Navigation Overload: Second and third-level menus buried key workflows

Navigation Overload: Second and third-level menus buried key workflows

Inconsistent Mental Models: Different modules followed different interaction patterns

Inconsistent Mental Models: Different modules followed different interaction patterns

Inconsistent Mental Models: Different modules followed different interaction patterns

Inconsistent Mental Models: Different modules followed different interaction patterns

Onboarding Friction: New users struggled with lack of logical structure

Onboarding Friction: New users struggled with lack of logical structure

Onboarding Friction: New users struggled with lack of logical structure

Onboarding Friction: New users struggled with lack of logical structure

Cognitive Load: Complex navigation increased mental effort

Cognitive Load: Complex navigation increased mental effort

Cognitive Load: Complex navigation increased mental effort

Cognitive Load: Complex navigation increased mental effort

Critical Insight

"Navigation and information architecture were as critical as visual modernization: users spent more time finding features than using them."

Design Process

Foundation: Theme & Component System

Modern visual theme inspired by brand colors, neutral component library designed for easy client customization, and progressive implementation to minimize disruption.

Navigation v1: Eliminating Deep Hierarchies

Eliminated third-level menus completely, moved functions to top-level tabs, simplified sidebar with primary modules. Result: Simplified but insufficient once new modules appeared monthly.

The Scale Problem

Challenge: Users with multiple modules faced endless sidebar lists. Those with complete suites felt as lost as those with minimal setups. Monthly releases demanded architectural rethinking.

Navigation v2: Modular Architecture

Modular sidebar with expandable sections, logical grouping (Management, People, Modules, System), scalable structure for unlimited growth, consistent responsive patterns.

Implementation Strategy & Change Management

Gradual rollout: Core functions first, complex workflows later. User guides and video tutorials to ease transition. Demonstrated cognitive load reduction to gain user buy-in.

Strategic Implementation Approach

1. Core Functions First

Navigation, IA, and common interactions prioritized to establish foundation.

2. Complex Workflows Later

Workflow management, document insertion, admin sections updated progressively.

3. Change Management

User guides, video tutorials, and demonstrated performance improvements.

Final Solution

The redesign delivered a comprehensive transformation addressing both immediate usability issues and long-term scalability requirements.

Navi & IA

Navi & IA

Unified, scalable navigation replacing deep menu hierarchies

Consistent mental models across all modules

Future-proof structure accommodating unlimited growth

Design System

Design System

Reusable UI components ensuring consistency

Neutral theming adaptable to client brands

Responsive layouts for desktop and mobile

Development Efficiency

Development Efficiency

Standardized components enabling faster development

Neutral theming adaptable to client brands

Reduced technical debt in UI implementation

Impact & Results

Over 100 companies have adopted the platform.
This shows a strong user base and market acceptance.

Users experience a
25% average reduction in support tickets.
This indicates improved user experience and platform usability.

Eight new modules have been successfully integrated.
This demonstrates ongoing development and feature enhancement.

The platform has successfully expanded to three new industries.
This highlights the platform's versatility and market reach.

User Experience Impact

100+ companies across fashion, fintech, and public sector

100+ companies across fashion, fintech, and public sector

100+ companies across fashion, fintech, and public sector

100+ companies across fashion, fintech, and public sector

20-30% reduction in support tickets related to navigation

20-30% reduction in support tickets related to navigation

20-30% reduction in support tickets related to navigation

20-30% reduction in support tickets related to navigation

Significant onboarding time reduction validated through user feedback

Significant onboarding time reduction validated through user feedback

Significant onboarding time reduction validated through user feedback

Significant onboarding time reduction validated through user feedback

Improved user satisfaction due to cognitive load reduction

Improved user satisfaction due to cognitive load reduction

Improved user satisfaction due to cognitive load reduction

Improved user satisfaction due to cognitive load reduction

Business Impact

Smooth integration of new modules (Invoices, PEC, Sign, GDPR, Runner, Xpenses)

Smooth integration of new modules (Invoices, PEC, Sign, GDPR, Runner, Xpenses)

Smooth integration of new modules (Invoices, PEC, Sign, GDPR, Runner, Xpenses)

Smooth integration of new modules (Invoices, PEC, Sign, GDPR, Runner, Xpenses)

Accelerated development cycles through standardized patterns

Accelerated development cycles through standardized patterns

Accelerated development cycles through standardized patterns

Accelerated development cycles through standardized patterns

Cross-product impact: Design standards reused across other company products

Cross-product impact: Design standards reused across other company products

Cross-product impact: Design standards reused across other company products

Cross-product impact: Design standards reused across other company products

Reduced training costs for client onboarding

Reduced training costs for client onboarding

Reduced training costs for client onboarding

Reduced training costs for client onboarding

"Standardized components enabled even junior developers to work more efficiently, improving code quality and reducing technical debt while accelerating the overall development process."

Development Team Feedback

Key Learnings

Simplifying navigation proved fundamental, as users cannot benefit from features they are unable to locate.
A phased redesign safeguarded client relationships while enabling modernization, showing that effective change management is integral to design. Establishing a lightweight design system demonstrated how consistent patterns extend value beyond the immediate scope.
Most importantly, information architecture must be conceived with future growth in mind, since platforms succeed only when their mental models are built to scale.

Simplifying navigation proved fundamental, as users cannot benefit from features they are unable to locate.
A phased redesign safeguarded client relationships while enabling modernization, showing that effective change management is integral to design. Establishing a lightweight design system demonstrated how consistent patterns extend value beyond the immediate scope.
Most importantly, information architecture must be conceived with future growth in mind, since platforms succeed only when their mental models are built to scale.